The motivation of consumer behavior: models and problems
Автор: Volovskaya N.M., Nesterov M.S.
Журнал: Экономика и бизнес: теория и практика @economyandbusiness
Статья в выпуске: 5-1 (51), 2019 года.
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This article presents theoretical and empirical models of consumer behavior motivation research, identifies problems of consumer behavior motivation and offers recommendations for their elimination.
Consumer behavior motivation, motives, model
Короткий адрес: https://sciup.org/170181657
IDR: 170181657 | DOI: 10.24411/2411-0450-2019-10684
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