The animated series “Winx Club”: demographic attitudes and gender stereotypes forming among children aged 7-12 years (based on content analysis)

Автор: Antonov Georgiy Vyacheslavovich, Laktukhina Elena Gennadievna

Журнал: Logos et Praxis @logos-et-praxis

Рубрика: Социология и социальные технологии

Статья в выпуске: 2 (20), 2013 года.

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The content analysis main results of the popular children’s animated series “Winx Club” are presented in this article. This is a typical sample of modern western media production for children, adolescents and youth. The authors conclude such production destroys the traditional system of demographic socialization and family values. Its centralized showing and distribute in Russia could increase the negative demographic trends. Therefore, state policy measures to counter the distribution are necessary.

Demographic attitudes, marriage and family, demographic socialization, content analysis, demographic policy, mass communication, generation reproduction

Короткий адрес: https://sciup.org/14975020

IDR: 14975020

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