State historical museum-reserve "Gorki Leninskiye": rebranding issues
Автор: Zotova Tatyana Anatolyevna
Журнал: Культурное наследие России @kultnasledie
Рубрика: Музееведение и охрана культурного наследия
Статья в выпуске: 4, 2019 года.
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The article analyzes the experience of museum rebranding of the State Historical Museum-Reserve "Gorki Leninskiye". The main stages and modern principles of this activity are revealed. Considerable attention in the article is paid to the actual exposition and exhibition projects that form the modern museum brand system.
Exposition, exhibition, branding, brand, museology, museum-reserve, museum rebranding, gorki leninskiye, historical museum, museum
Короткий адрес: https://sciup.org/170174202
IDR: 170174202 | DOI: 10.34685/HI.2019.27.4.009
Статья научная
