Music streaming services as a new tool for brand promotion

Music streaming services saved the music industry and outlined a new vector of niche development. More and more people are switching to various platforms to listen to music, podcasts, audiobooks online. Looking at this trend, brands are beginning to consider music streaming as a channel of communication with the target audience and include services in their brand promotion strategies. In this paper, the main formats of integration into music streaming are considered by examples and recommendations for using the tool are identified.