National specific characters of exhibition activities in cross-cultural economy
Автор: Chertykovtseva Т.А.
Журнал: Креативная экономика и социальные инновации @cesi-journal
Рубрика: Креативные технологиии в кросс-культурной коммуникации
Статья в выпуске: 1 (1), 2011 года.
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In spite of globalization process which provokes unification and standardization in the world business culture, each enterprise culture cultivates its national specific characters in exhibition activities. Management of exhibition activities in Russia has to take into consideration both international standards of expo market and national fair and exhibition traditions.
Exhibition activity, cross-cultural economics, globalization, management, business-communication
Короткий адрес: https://sciup.org/14238882
IDR: 14238882
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