National museum of the Republic of Buryatia as a resource of the regional creative industry

The article analyzes the role of the National Museum of the Republic of Buryatia in the development of the regional creative industry. The museum preserves a unique cultural heritage, which is considered as one of the main resources of the creative industry. Over the past ten years, the museum has been actively developing a brand name, publications and souvenir products, promoting its own line of museum products created on the basis of the richest collections, organizing a sales infrastructure (a sales exhibit "Art-Belig" has been opened in the Art Museum). We also considered the museum’s activity within the framework of the concept of "the economy of impressions" as a significant participant in branding of the territory, expansion of cultural tourism and creative industries. Thus, the article emphasizes that the National Museum of the Republic of Buryatia is an integral part of the regional cultural industries.