Directions and forms of the company's PR activities in the media
Автор: Malinina Y.V.
Журнал: Мировая наука @science-j
Рубрика: Основной раздел
Статья в выпуске: 1 (34), 2020 года.
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The article reveals the functions of the media as a tool for marketing communications, analyzes the directions and forms of PR campaigns of organizations conducted with the help of mass media, identifies target audiences depending on the type of campaign, and suggests measures for the implementation of such campaigns.
Marketing, marketing communications, public relations, mass media
Короткий адрес: https://sciup.org/140264986
IDR: 140264986
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