Directions for optimizing the interaction of state authorities, the commercial sector and society with non-profit organizations

The development of non-profit organizations in the Russian Federation over the past few years has not changed significantly. There are good reasons for this, despite the fact that the government is making serious attempts to raise this sector of the economy. Unfortunately, unresolved problems in the area of information activities, the lack of sustainability of non-profit organizations, lack of professionalism of personnel, low level of involvement of the population continue to remain at the same level.This article discusses the mechanism for optimizing the interaction of NPOs with the commercial sector, government bodies and the mass media sector, allowing to increase the popularization of public activity among the population.