Directions of social entrepreneurship development in the region

Social services are different from services provided by enterprises and organizations in other sectors of the non-productive part of the economy, because they are created and distributed in the interests of all members of society. To create a competent management mechanism of social entrepreneurship development, it is necessary to implement a number of activities. The paper presents an approach to the organization of social entrepreneurship in the region, a feature of which is integrated development from the standpoint of various stakeholders, in particular, the state, large business, small business and society. It is noted that at present, an effective mechanism for the development of social entrepreneurship is the implementation of PPP projects, since, at low cost on the part of the state, it can increase the volume of provided social services. Effective tool in the development of social entrepreneurship is corporate social responsibility. Thanks to the creation of Social Innovation Centers, Social Entrepreneurship Schools, Mentoring Institutions, Resident Clubs, Partnership Programs, the involvement of small social enterprises in Event Management, large companies can contribute to the development of social entrepreneurship in the regions. It has been revealed that a promising mechanism for the development of social entrepreneurship is the spread of social franchises of already established entrepreneurs. This requires the implementation of the following activities: organizing a benchmarking club for social entrepreneurs, creating a single electronic directory of social franchises in the region (district, country), popularizing information about their activities through the media, conducting training seminars and webinars. The necessity of taking into account the «Theory of Generations» in the development and implementation of social entrepreneurship has been determined. Accordingly, it is necessary to create programmes for the development of social entrepreneurship, taking into account the need to involve more representatives of generation Z. In addition, the work focuses on assessing the social efficiency of social sphere projects. For these purposes, an approach which allows determining the cost expression of projects social efficiency is considered, and the directions for using this indicator are identified.