Directions for improving the organizational and economic mechanism for the development of small and medium enterprises in the field of electronic wholesale trade

This article is dedicated to exploring directions for improving the organizational and economic mechanism for the development of small and medium enterprises in the field of electronic wholesale trade. The susceptibility of trade organizations to competitive challenges and market trends is identified. The necessity of taking initiative and attempting to influence the market is highlighted. The article emphasizes the prospects of a proactive approach focused on addressing these issues and improving the small and medium enterprises development mechanism. General features and the theory of proactive management are outlined, and specific directions for its impact on the mechanism are specified. Characteristic ways of organizational development using proactive management tools are provided.