Directions for improving the marketing activities of enterprises
Автор: Zhumakhanova R.R.
Журнал: Экономика и бизнес: теория и практика @economyandbusiness
Статья в выпуске: 4-1 (110), 2024 года.
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The paper considers the concept and significance of the company's sales activities, considers the main elements of the company's sales policy: transportation of products, product refinement, storage, contacts with consumers and identifies problems inherent in these elements, presents possible solutions to these problems, as well as practical examples of improvement, including through the use of modern information technologies.
Marketing activities, marketing policy, transportation of products, refinement and storage, contacts with consumers
Короткий адрес: https://sciup.org/170204538
IDR: 170204538 | DOI: 10.24412/2411-0450-2024-4-1-183-186
