Directions for improving the competitiveness management system of the enterprise of the processing subcomplex of AIC

The article discusses the main directions of development of the competitiveness management system of the organization of the agro-industrial complex of Russia. They generally boil down to the development of a network sales channel in the territory of the Russian Federation, including the format of discounters; development of the federal network sales channel (Dixy, X5 Retail Group, Okey, Metro, Auchan, Magnit, Trade and Purchasing Union of Chains); launching new types of products on the market. By calculation, the existence of the effectiveness of the program based on the implementation of these measures has been shown.