Directions of transformation of the tourist sphere in modern economy

The article presents an analysis of the trends in the development of tourism services, highlights the key factors in the transformation of the travel, tourism and hospitality industry into one of the most dynamically developing economic activities in the world. The mechanism of the impact of the tourism sector on the dynamics of the main macroeconomic indicators has been determined. It is shown that in the field of tourism services the role of consumers in the rise of the level of differentiation of final products is increasing, which determines the need to improve marketing management tools and the formation of a territorial brand.