Olympic legacy: analyzing the destination development case factors

The deal with study the scientific literature and cases of Olympic destinations from the standpoint of assessing the impact of the Olympic Games on the place development to identify measures and mechanisms for prolonging the post-Olympic effect and analyzing the negative consequences of mega-events such as Olympics. The article examines scientific sources in English and Russian them in chronological order, identifies modern areas of scientific research of influence of Olympic Games on tourism industry. The authors study the positive experience of using the legacy of the Olympic Games in host destinations and the mechanisms for extending the "Olympic effect", consider the cases of Olympic capitals, which later became leading tourist destinations, and examples of countries that failed in an attempt to use megaevents as a growth driver for their tourism industry. Contrary to the popular belief that failure of the Olympic capitals caused by mistakes in planning and preparing for the games, the analysis of cases shows that success or failure is based on a complex of different factors - from external economic to internal socio-demographic ones. Thus, the preparation for the Olympic Games has a long-term effect in the form of tangible and intangible benefits for the destination. However, the authorities in the destinations need to apply different mechanisms for extending the “Olympic effect” to these opportunities become a resource, a driver for the further growth of the tourism industry, and this must be planned already at the stage of applying for an event.