Neuromarketing as a key to understanding consumer behavior

In this article, the author talks about neuromarketing as a method of studying the reactions of consumers to a particular product. The main channels of the study of perception (reaction) of consumers in neuromarketing are: tactile, olfactory, auditory and visual channels. The basic principles of neuromarketing, which help reduce the disturbances on the "expensive, look for cheaper, I may find the same quality".