Some aspects of agreement-based regulation of advertising activity

This article explores the contractual structures intermediating the relations between the parties during of advertising activity end-to-end, their legal nature and place in the scientifically developed system of contracts. The author considers the treatments to the classification of contracts in the field of advertising existing in the scientific literature, and describes the most common contractual structures. There is a need for a more detailed contractual settlement of the relationship between the parties in the process of advertising activities. A fuller and more correct classification of contracts in the field of advertising is possible only after they are recognized in the Civil Code or the Federal Law on Advertising.