Some features of marketing communication policy in companies
Автор: Strizhenko A.A.
Журнал: Вестник Алтайской академии экономики и права @vestnik-aael
Рубрика: Инновации в экономике и управлении
Статья в выпуске: 5 (37), 2014 года.
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The article is devoted to the analysis of interrelation between marketing policy in companies and their communication policy. Some notions such as characteristics of internet marketing, levels of marketing in internet, subsystems of Marketing Information System (MIS) and Customer Relationship Management (CRM) are considered.
Marketing communication policy, information communication technologies, business information, marketing information system, customer relationship management
Короткий адрес: https://sciup.org/142179132
IDR: 142179132
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