The need to find and implement non-competitive strategies in telecommunications companies

In modern business conditions, companies face increased competition. This leads to the need to find new strategies and approaches for the successful development and survival of organizations. In mobile communications in Russia, where competition has reached its peak, companies are trying not only to retain, but also to increase their market share by offering consumers innovative services and favorable tariff plans. In this context, the search and implementation of non-competitive strategies becomes a prerequisite for the development and achievement of sustainable advantages over competitors. The main directions of non-competitive strategies are proposed, as well as recommendations and measures for their implementation.