Neologisms in English-language IT media channels

The article explores English neologisms, primarily within the IT discourse. It analyzes various linguistic approaches to defining and classifying neologisms, with a focus on the works of N. Z. Kotelova, Yu. S. Maslov, S. I. Alatortseva, and others. The paper examines productive word-formation models such as affixation, compounding, abbreviation, conversion, and reduplication. Examples drawn from modern English-language IT media demonstrate the effectiveness of these methods in naming new concepts and phenomena. The study concludes that neologisms play a crucial role in reflecting social and technological changes and in shaping the evolution of the language’s lexical system.