The standard aspect of advertising discourse: violation of literary norms as an error and receive attracting attention

The article investigates the linguistic aspect of the advertising discourse as a progressive form of communication. Much attention is paid to the differentiation of violations of syntactic, lexical, stylistic and spelling norms of the literary language in order to achieve the effectiveness of the advertising message. This article examines the concept of noise as a phenomenon unmotivated distortion Russian language to influence specific target audience of the advertising message.