Normcore marketing: understanding of the term and its application in modern business

Автор: Zinovkina Z.S., Medvedeva O.S.

Журнал: Экономика и бизнес: теория и практика @economyandbusiness

Статья в выпуске: 10-1 (104), 2023 года.

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The article discusses the concept of normcore marketing and its application in modern business. Particular attention is paid to the use of this technology in marketing. The urgency of the problem of promoting goods and services exists both at the level of large corporations and at the level of a single entrepreneur. The purpose of this article is to study the term "normcore marketing" and the main technologies used in the promotion of goods and services.

Normcore marketing, target audience, modern business, native advertising

Короткий адрес: https://sciup.org/170200790

IDR: 170200790   |   DOI: 10.24412/2411-0450-2023-10-1-143-145

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