New content broadcasting media formats of journals

The author aims to evaluate «play with the consumer» existing in domestic segment of journals in the context of constantly updating capabilities of high-quality or mass content «packaging». To determine the effectiveness of new media formats the mobile and iPad-platform sites and Internet-version of journal publications are objectively analyzed in the article. It is concluded that the new media formats can greatly increase the possibility of distribution, and put the process of the information product broadcasting into the form of game to meet the needs of the modern user.