The new trends in researches of network identity

The article analyzes the problems associated with the formation of a network identity. It is proved that this identity is the result of self-presentation in the virtual space. Based on the analysis of modern researches in the field of identity, the author substantiates the thesis that the network identity is a reflection of the multiplicity of identities in the modern world. It is concluded that there is a need for the search and selection of cross-sectoral integrated approaches in researches dealing with the problem.