New kinds of cultural tourism as a development tool of Krasnoyarsk's tourist potential

The article discusses the growth prospects of tourist flow in Krasnoyarsk, by means of the transformation of city's transit destination into independent tourist site due to the holding there XXIX International winter Universiade 2019. Ensuring the growth of tourist flow by means of tourism conversion of the main participants in sports events, i.e. the transformation of a latent and potential consumers of tourism services into tourists, actualizes the problem of development of city tourist potential. Desk research has revealed the interest in sight-seeing tours in their free time. If the sportsmen will get the satisfaction from excursions and tours across Krasnoyarsk, they will desire to revisit the city as a tourist and recommend this city to friends and family as a tourist object. The technology of assessment of the city's tourism potential and innovation of urban tourism are the subject of the study. Within the estimation of use of Krasnoyarsk‘s tourist potential a comparative analysis of the city image before and after the organized and unorganized trekking tourism has been conducted, which allowed to identify the problem of accurate positioning of Krasnoyarsk as a tourist destination. Comparative analysis of offers tourism products of Krasnoyarsk and demand in them revealed the problem of low level knowledge of tourism products, but also allowed to establish the fact that tourist resources exceed city's touristic potential. The practical problem of the growth of Krasnoyarsk's tourist potential through innovation caused the need for solution of theoretical problems, in particular, clarifying the classification of cultural tourism. Monitoring the development of new forms of cultural products, the cultural space in particular, has shown promise for their development as tourist attractions. Functional analysis of new types of cultural products in Krasnoyarsk such as cultural space "Kamenka" and the historic quarter are subject to urban cultural tourism, enhancing the city's tourist potential. Thus the development of the innovation in cultural tourism will lead to the expansion of the offer of new tourist attractions of Krasnoyarsk and will make it an independent tourist destination.