The new patriotism" And a library: virtualization, visualization, verbalization

The article considers such an approach to educational patriotic work with youth as promotion in social networks. Some of its features are described. In this regard the author discusses libraries’ traditional local studies activity, describes in detail the idea “Russian writers as ‘genius loci’". The article develops the views of V.S. Kreydenko, E.Y. Genieva and others.