A new view on the approach to the measuring value of organizations' reputation on the internet

This article attempts to propose an approach to the composition of the company's reputation in the external environment. Based on the assumption that with the help of "digital investigators" it is possible to assess the amount of reputation on the Internet and, consequently, its impact on the financial and economic performance of the company. In an article search, it is found that reputation can be viewed as the amount of a measurable intangible resource. We are hoping that the proposed approach will look to formulate progressive directions for the development of organization reputation management for higher rates of penetration and sales in the market and capitalization, in search with competitors in the short and long term.