Moral aspects of marketing activities

Автор: Shevchenko V.S.

Журнал: Экономика и социум @ekonomika-socium

Статья в выпуске: 12 (43), 2017 года.

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The study of moral aspects in marketing plays a big role in marketing activities. To promote your product on the market, you simply need to know your customers and comply with the moral norms and principles inherent in them. While there is a market and business communication, the concepts of "ethics" and "marketing" are inextricably linked.

Marketing, morality, social and ethical problems of marketing

Короткий адрес: https://sciup.org/140235167

IDR: 140235167

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