Moral aspects of marketing activities
Автор: Shevchenko V.S.
Журнал: Экономика и социум @ekonomika-socium
Статья в выпуске: 12 (43), 2017 года.
Бесплатный доступ
The study of moral aspects in marketing plays a big role in marketing activities. To promote your product on the market, you simply need to know your customers and comply with the moral norms and principles inherent in them. While there is a market and business communication, the concepts of "ethics" and "marketing" are inextricably linked.
Marketing, morality, social and ethical problems of marketing
Короткий адрес: https://sciup.org/140235167
IDR: 140235167
Статья научная