Moral ideals and value priorities of the technogenic society

Introduction. Qualitative transformations of socio-cultural reality are being actualized, forcing one to involuntarily think about the moral and value foundations of society. The universalism of Western culture and the diversity of the spectrum of “non-Western” social systems represent two opposing poles of interpretations of the axiological priorities of humanity. This formulation of the question leads to the increasing importance of the cultural vector of the development of society, which contributes to the revival of interest in national cultures with traditional values. The purpose of the study is to comprehend the value dominants of society in connection with the acute confrontation of the ideals of Western and non-Western cultures under the influence of information technologies, immersing humanity in a new sense of community.