Methodology of audiovisual texts’ analysis: a case study of polycode audiovisual text of public service announcement

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The present paper is aimed at the research of audiovisual texts of public service announcements and at creation of an experimental methodology of their analysis. The presented methodology can be used for analysis of other types of polycode audiovisual texts and in the course of audiovisual translation.

Audiovisual text, polycode text, public service announcement, analysis of audiovisual text, semiotic code

Короткий адрес: https://sciup.org/146281310

IDR: 146281310

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