Concerning some problems of cultural identity formation in the modern times

The paper describes some problems of personal cultural identity formation under the conditions of globalization and multiculturalism. In the circumstances of multicultural world the issues of people from different cultures co-existence within one country are becoming ever more relevant. Comprehension of complicated nature and ambiguity of globalization and multiculturalism, as well as development of new social and cultural strategies in the modern policy and social activities are the pressing requirements of our time.