On the precedent ideograph

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Based on the analysis of a modern advertizing text, the author complements the existing classification of precedent phenomena and introduces the concept of a precedent ideograph. A precedent ideograph is borrowed from another discourse and therefore carries the function of an interdiscoursivity marker.

Precedent phenomena, discourse, a precedent ideograph, interdiscoursivity

Короткий адрес: https://sciup.org/14737852

IDR: 14737852

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