Revisiting psychologically real meaning in trademark’s linguistic expert examination
Автор: Novichihina M.E.
Журнал: Вестник Тверского государственного университета. Серия: Филология @philology-tversu
Рубрика: Экспериментальные исследования
Статья в выпуске: 2, 2016 года.
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The paper is concerned with a problem of trademark’s linguistic expert examination and the search of ways to improve this process. It shows insufficiency of traditional semantic analysis and substantiates necessity of considering a real psycholinguistic meaning of trade names in the process of trade marks' expertise on confusing similarity.
Linguistic expert examination, trademark, semantic similarity, real psycholinguistic meaning, association experiment, index of association similarity
Короткий адрес: https://sciup.org/146121860
IDR: 146121860
