On the impact of the COVID-19 pandemic on the prospects for the profitability of domestic media

The article predicts the negative dynamics of profitability derived by the Russian media from advertising in 2020, caused by restrictive measures provoked by the COVID-19 pandemic. The forecast is based on information from a survey conducted among the Russian advertising market participants - marketing professionals, as well as statements, by media management and representatives of industry departments. Recommendations for the domestic media for the future are to maximize the use of multimedia capabilities and converged tools.