The intangible culture of Tatarstan in the regional tourism development

In recent years, educational tourism, as the direction, is developing faster than other. Cultural and natural heritage included in the world heritage list of UNESCO, are the main attraction of educational tourism. Most facilities are located in Europe. The heritage sites are operated steadily throughout the year regardless of the season. In addition to tangible objects of the world heritage there is the intangible culture, which included in separated list of UNESCO. The peculiarity of this type of heritage is in the representation by it the different forms of action, special national traditions, oral, musi- cal, religious, cult, family, and other collective activities. Such world’s heritage sites need special protection, it is difficult to save them, to plan quantitative variable to calculate them. Holidays, traditions, ceremonies and other events that form the basis of intangible culture may disappear within one or two generations, in other words during 50 years. In this regard, there is the problem of preservation for future generations of indigenous people and thus to tourists these objects, and also their representation at the country-wide level.