Ensuring the quality of tourist services on the example of the People's Republic of China

In this paper, discusses the directions of the restoration of the tourism industry in China, taking into account the provision of safe and high-quality tourist services. It was noted that the main market for Chinese tourism, which will recover, first of all, is domestic tourism. Improving the quality is possible through the expansion of digital tourism services and the strict implementation of sanitary and epidemiological requirements by domestic tourists.