On creating modern urban service spaces: ensuring the comprehensiveness and accessibility of service (case study: public services in Mytishchi urban area)

The issues of public service sector development have remained current since the sector was overhauled and reformed in the late 1990s and the early 2000s. The authors identify the following reasons for problems in the public service sector: a failure to force public service providers from the semi- shade sector and to provide opportunities for cost-effective operations in the newly created market. Currently, the ma.or problems in the sphere of public service provision are largely connected with quality characteristics. Public service shapes the service space in modern urban areas, and provides adequate living conditions, which is a key criterion for quality-of-life evaluation. The authors' working hypothesis focuses on developing a new format of public service companies' development on the basis of complexity/integrity and maximal accessibility. The format is seen by the authors as suitable for a network of mini public amenities centers located in functionally diverse urban zones. The authors' conclusions rest on the results of the authors' marketing research into the status and development prospects of the public service sector in Mytishchi, Moscow Region. The essence of the concept proposed by the author is the different lines of mini public amenities center development: creating a business environment, priority-based resource allocation, cooperation in information support activities, as well as implementation mechanisms.