Ensuring food security based on taking into account consumer risks

The article presents an analysis of the factors that determine the level of consumer confidence in food products. The purpose of the study is to substantiate the thesis that currently, a decrease in consumer confidence requires the development of tools to ensure food security. Particular attention is paid to the study of the theory of perceived risk, the theory of trust and the sociological approach to nutrition. It has been proven that determining the composition of factors influencing the level of consumer confidence and risks allows increasing the effectiveness of tools for promoting goods on the market and ensuring food security.