Cloud technologies as a tool for increasing sales in modern trade organizations

In the context of increasing business digitalization and the need to adapt to the challenges of the digital economy, cloud technologies are becoming a key tool for enhancing the efficiency and competitiveness of trade organizations. This study is dedicated to analyzing the prospects and opportunities for using cloud solutions to increase sales in the trade sector. The article discusses the main models of cloud service provision, their advantages, and their impact on various tasks in the activities of trading enterprises. Special attention is given to the capabilities of cloud technologies in improving analytics, managing customer relationships, and implementing an omnichannel interaction strategy. The research concludes that the implementation of cloud solutions contributes to increased sales, cost optimization, and the formation of competitive advantages for trade organizations, setting the foundation for sustainable growth and development in the conditions of digital transformation and the increasing digital divide.