Areas of practical use of the game technologies in the conditions of virtualization of the contemporary culture

The article designates and researches some areas of practical use of the game technologies under the conditions of the virtualization of culture, such as a toy as a means of entry into the virtual reality, and Internet computer games. The author deals with the issues of common virtual reality, and contemporary culture’s immersion in it; substantiates the importance of the game as a significant and natural phenomenon of the contemporary culture; and discusses dialectics of the game and culture in the context of the impetuous virtualization of the culture.