Appeals in Russian and Persian linguistic cultures: comparative aspect

Purpose. Often, the choice of the form of address depends on how we will develop further communication between representatives of different cultures and confessions. The rapidly developing friendly Russian-Iranian interstate relations predetermine the relevance of the research topic chosen by the authors. This study is devoted to a comparative study of addresses in the Russian and Persian languages in the communicative and pragmatic aspect. The purpose of this study is to study linguistic units that act as addresses, their connotation and translation correlation in the Russian-Persian-comparative aspect of speech etiquette. The material of the study was the most commonly used Russian and Persian units of the speech act, which were selected by the authors as a result of observing the speech of native speakers, as well as from those selected by the method of continuous sampling from leading researchers in this field in Russian-Iranian comparative linguistics.Results. The results and novelty of this study lies in the selection of linguistic units of a speech act in the Russian-Persian comparative aspect, which is widely presented for the first time. As a result of the study, appeals were divided into two groups: regulated and non-regulated. The study of appeals in this aspect will help prevent possible misunder-standings caused by differences in the linguistic and cultural education of the Iranian and Russian society.