Image of the region in public consciousness (based on the example of Brest region)

An associative experiment allows us to reveal the features of the image of the world inherent in representatives of a particular ethnic group. The study of the regional specifics of linguistic consciousness is an important vector in this direction. The article presents the results of a survey of representatives of the manufacturing sector of the Brest region (612 people). Based on the obtained associative reactions, an associative field was formed, the core and periphery were identified. All 1708 associative reactions received are divided into 10 thematic groups. Based on the ranking of thematic groups in accordance with quantitative data, layers in the cognitive structure of the image of the Brest region are identified.