Image of the successful person in mass consciousness of Russians: experience of sociological research

The problems of social adaptation of Russians with thepurpose of revealing the working model of «successful person» are mentioned in the article. Defining «social success» as the combination of external and internal conditions initiated by social activity of person and directed to maintenance of individual success, the search of indicators, allowing to measure its actual condition is meant. As analytical results the beginning of personification processes of social attitudes is fixed when for the first time in Russia the aspiration to achieve realization of personal interests becomes the conventional virtue of the citizen.