"Images of heroes" in representation of modern Kuban youth: typology and features of formation

The article deals with the features of formation of social-and-psychological images of "the heroes" and "the enemies" in mass consciousness, in particular in the environment of young generation are considered. Namely negative and positive installations, ideologems, youth positions in the relation to those or other persons, groups, events are the prominent aspect of the spiritual world of the youth, their studying is necessary for understanding the vector of the orientation of the youth policy and the development of the system of concrete measures for influence on the youth, its institutionalization in the various political organizations, including military-patriotic ones.