Analysis on the college students' cross-cultural communication ability training

Under the trend of globalization, the college students' intercultural communication education becomes an inevitable trend. College students' intercultural communication education is a requirement of social development. It is the embodiment of the era.It is a social systems engineering, which needs the joint efforts of society related power. We need to deepen the understanding of cross-cultural communication ability, education in college students' cross-cultural communication, to combine elements such as cognition, emotion, behavior, also should develop the students' self-confidence and a sense of pride, adhere to cultural relativity, pay attention to the cultural exchange and collision, but also from cultivating cultural tolerance and other aspects to cultivate college students' intercultural communicative competence.