Evaluating alternatives: new approaches for decision making under certainty

The decision-making process plays an important role in the development of society in general and the effective management of organizations in particular. In today's world, where the complexity of tasks and the competitive environment are constantly growing, making the right and informed decisions becomes a key element of success. Any person, group of people or organization is constantly faced with the need to choose between several possible courses of action, called alternatives, whether in the personal sphere or in the work of organizations. To effectively make complex decisions within the activities of organizations, models for making optimal decisions have been developed. The most popular of them is the model of decision-making under conditions of certainty, when the outcome of the decision is not influenced by random factors. All this confirms the relevance of scientific research in the field of decision making.