The problem of breakeven financial activity of higher education institutions on the basis of fundraising and endowment

The purpose of writing the article is to adapt the existing methodology of break-even analysis to managing fundraising and endowment in the framework of financing universities at the present stage. The need for these instruments is conditioned by the reforms in the field of Russian universities financing, as well as the unfavorable impact of the demographic situation in the country on the revenue side of their budget. In order to diversify the sources of funding for universities, the authors of the article suggest using fundraising and endowment. Obviously, in order to increase the efficiency of fundraising, it is important to combine these financing mechanisms with other financial instruments with a constant analysis of their optimal ratio through a multi-component break-even analysis, which, according to the authors, will increase the efficiency of their use for financing universities at the present stage. Use of the approaches suggested by the authors allows for evaluating the effectiveness of fundraising and endowment in the conditions of a specific higher education institution and prevent the occurrence of losses even at the stage of planning and concluding contracts. The field of application of the results of the study includes the financial management of universities and relevant management companies.