Evaluation of the financial cost of a brand on the example of MTS
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The article assesses the financial value of the brand on the example of MTS. Given the concept of brand equity. Listed difficulties in assessing the value of the brand. The calculation of the value of the brand company MTS.
Brand financial value, brand equity, costs, brand equity valuation techniques, financial brand valuation model, financial indicator, discount rate
Короткий адрес: https://sciup.org/140286511
IDR: 140286511
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