Evaluation of the company's image as an employer in the labor market on the example of PJSC Rostelecom

The article explores the practical direction of image formation, in this case, using the example of the Public Joint Stock Company Rostelecom. The company image includes 5 images (the image of the company, the public, the board of directors, employees, business partners, customers, shareholders) and the highest score is “five”, then the total image of the company should be thirty points. The company’s image in the market with 21,7 points out of thirty points shows a negative effect. The image in the eyes of business partners is the main thing that is important for managers, because it affects delivery, extending payment for goods provided, receiving benefits, etc. The image in the eyes of customers is in second place, as companies focus on the client, offering consumers the best ratio of “value - quality” of the goods. Directly highly qualified, stimulated employees take part in shaping the image of the company. This indicator of the company’s image is imperfect, but not negative...