Assessment of enterprise's innovative potential

The ability and willingness of an enterprise to innovate is determined by its innovative potential and depends on its size. The article considers the structure of the innovative potential of the enterprise, identifies existing methods of assessing the innovative potential, identifies their advantages and disadvantages. According to the results of the study, conclusions were made about the nature and characteristics of the innovative potential of the enterprise, which are the result of systematization and generalization of the previously studied parameters and criteria for assessing the innovative potential. The value of the article in practical application lies in the possibility of choosing the most objective method of assessing the innovative potential of the enterprise from the presented in the article.