Companies performance evaluation based on the growth matrix

Corporate growth is understood as a financial strategy, which is a set of measures and long-term plans in the field of financial activities and financial relations to ensure the maximization of the company's value through the efficient and rational use of financial resources and capital structure. This process is based on a financial analysis of key indicators of the operating, investment and financial activities of the company, designed for the long term. Various indicators, ratios and models are used to determine the growth of a company. The authors of the paper study four main indicators - revenue, net profit, capitalization, spread of return on invested capital, which are considered on the growth matrix. Five industries were analyzed, in each of which two large companies were selected. Based on these indicators, growth matrices were studied, where, according to the applied indicators, each of the companies at least once fell into each of the four possible cells, and some companies retained their presence in a certain cell for several periods in a row or confirmed it by falling into the same cell, but with using a different index. Thus, we can say that the companies that were considered in the study had spasmodic dynamics, which is an unfavorable trend from the point of view of effective growth.